zerofive design




Live from the stage/my workspace


Some of my best thinking is done underwater, weightless and unfettered.

I am a design generalist. I work in various strategic arenas of communication. My goal is to find the balance between form and function. I am an art director, designer and founder of Zerofive Design. I gather and collaborate with writers, photographers, directors, developers, stylists and marketing consultants to make brands relevant and connected.

I have been in the business of communicating through different media for over 20 years, intertwining the disciplines of design, strategy and concept. Heralding from California, but now a native New Yorker, the bulk of my career was spent at Young & Rubicam NY, where I crafted television commercials, print ads and radio spots for Fortune 500 clients including Colgate Palmolive, Merrill Lynch, J&J, Time Inc. and Kraft.

After 20 years of big agency life, I decided to work independently, with a strong focus on branding and company development through communication materials.

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